OTIF as a pricing mechanism

Walmart and Sysco were singled out in the Wall Street Journal as pushing vendor fines for missing “on-time, in-full” (OTIF) targets.  Suppliers are finding it really hard:  tight labor, supply constraints, and carrier shortages.  While we can help with our AutoScheduler and LevelLoad products, is it time to drive 2-tier pricing?  Flexibility = Lower Price.  
Now warehouses are the villains in the Inland Empire in the Los Angeles area:  The LA air pollution board wants to penalize warehouses.  Where there are warehouses, there are trucks and Diesel generates 15% of the Nitrogen Dioxide that is claimed to kill people - albeit there is limited evidence of a direct causal link.  Seems to me to be a case of shooting the messenger.