Getting more carrier capacity the expensive way: Buy trucks – the backlog at truck assembly lines in North America has grown to 205,000 orders – up sharply from 89,300.
Getting more carrier capacity the cheap way: Ryder, who rents trucks and trailers, is allowing others to set their own price and rent their idle equipment on a short-term basis using COOP. Why cannibalize your own business? Ryder has a much bigger fleet by leveraging vehicles it does not own. See the example above.